10.12.07 | Posted by Scott Pryor Redefined retirement branding. PDCo. to build brand platform for White Oak.
White Oak is a completely new concept in retirement living. The first of a select few national locations, White Oak one is located on 80 lush acres in Southern Ohio. Featuring multiple residential formats, the entire community is geared towards affluent retired couples looking for an inspired setting to spend their golden years. White Oak features amenities beyond compare including on-site housekeeping, restaurants, fitness center, beauty salon, tennis, championship golf complex, theater, woodworking shop, chapel and more.
To introduce this revolutionary concept, Pryor Design Co. was hired to build and shape the brand identity foundation. Partnering with the internal White Oak marketing staff and the architectural development firm in charge of the development itself (ALT Architecture), PDCo. proceeded to build the entire brand system including logo, corporate identity, sales materials, website, print advertising and direct mail.
"We were really pleased to have been selected to help build a brand for this distinctive retirement community," said Scott Pryor, founder of PDCo. "Being challenged to craft a brand as uplifting as the concept itself was extremely rewarding for us."
