12.04.07 | Posted by Scott Pryor Healthy, tasty & fun. Vruit looks to PDCo. for creativity.
Pryor Design Company is pleased to announce the completion of a re-design of the Vruit packaging program for American Soy Products, Inc. Vruit, a 100% pure blend of fruit and vegetable juices, combines the sweetness of fruit and the goodness of vegetables. Popular among both kids and moms alike, Vruit is sold in natural/health food and specialty grocery stores throughout the United States and Canada.
Based on a long-standing relationship with the executive team at Vruit, PDCo. was called upon to create a packaging make-over based on significant changes in the marketplace. Though an early leader in the category, similar products had entered the market in recent years. As well, re-shaping the package itself was to take place based on new processing equipment recently purchased.
"Being able to re-design this unique line of beverages was just fun," said Scott Pryor, founder of Pryor Design Co. "What made it even more fun was involving my kids. During the conceptual design phase, they would take the concepts to school and gather input from their friends. Then they'd come home with all sorts of great feedback. And when the actual finished packages starting showing up in their friends' lunches, they said I was famous."
