08.29.07 | Posted by Scott Pryor Create a real brand. RealKidz hires PDCo. for brand creation.
RealKidz Clothing is the first company to provide a complete line of clothing to plus-size girls between the ages of 5 & 12. This concept is coupled with an online social network for the parents of these girls to help them support their daughters and make healthy lifestyle choices for their families. Founder Merrill Guerra came up with the idea for RealKidz when she found out that her frustration when trying to find clothing for her plus-sized daughter was shared by countless other mothers as well.
To form an identity from the ground up, founder Merrill Guerra looked to Pryor Design Company to help her realize her vision. "I am extremely pleased with the work Pryor Design has done for my start up company. As a new company creating what will become a national brand for children’s apparel, it was important that the identity be professional and scalable in addition to portraying the “feel” of the company. Scott and his team exceeded my expectations for the design by creating an iconic logo that has the potential to become as ubiquitous as the Target Bullseye. The look they created for my website also provided the exact professionalism and feel I was looking for. The team at Pryor Design is amazingly talented, gifted and dedicated to providing superior customer service."
Starting with a kinetic, uplifting logo, PDCo. created a brand identity platform that included a corporate identity system, various "start-up" marketing elements and website. An extensive product hang-tag system that will be rolled-out in conjunction with the debut of the entire product line was also developed.
"Merrill is extremely focused on capitalizing on this new space she's creating in the category," said Scott Pryor, founder of Pryor Design Company. "She's running full speed ahead to realize her vision and we're happy to build an identity that will hopefully keep up with her."
