09.14.07 | Posted by Scott Pryor Architects share vision with PDCo. o|x Studio hires PDCo. for re-brand.
Pryor Design Company is pleased to announce that they've engaged with o|x Studio to re-build their brand identity from the foundation up. The two founders are exceptionally successful certified architects in the region and they've broadened their focus to extend into object and product design as well. Fervent believers in the concept of organic architecture and design, the founders wanted to re-build their identity to reflect their expanded focus.
"It's quite special to partner with a client who sees things the way that we do," said Scott Pryor, founder of Pryor Design Company. "When we talk to clients about engaging with them, having like industries and philosophies certainly helps when we're trying to understand one another on a creative level. We share the same passion for design that Andrew and Aaron (founders of o|x) do. I think of them less like clients and more like comrades."
Charged with illustrating the idea of organic, integrated design, the creative staff at PDCo. began the re-brand process be designing a logo that immediately demonstrates such a focus by connecting together an O and X letterform dimensionally. The corporate identity system featured equally creative elements: the business cards were designed to literally integrate with one another. The cards are designed to interlock with one another to form small "X" objects, literally creating small objects that demonstrate their vision. Threading integration into the materials took another form when it came to the o|x portfolio book. Each of their portfolio pieces is sandwiched by two thick slabs of clear acrylic. It is connected together with a stainless bolt and has seven folded insert books. The pieces weigh about one pound each.
