02.04.08 | Posted by Scott Pryor If you bake it, they will come. elé hires PDCo. for brand re-design.
Pryor Design Company launched a complete brand identity overhaul for elé Cake Company (formerly A Taste of Elegance) with three locations in Southern Ohio. Makers of specialty cakes, wedding cakes and other fine baked goods, elé is considered the premier cake maker in the area and has enjoyed a loyal following for some years.
With a tired, outdated brand scheme that simply didn't live up to their products, founders Becky Nels-Lewis and Melody Richey knew the time was right to improve their entire identity scheme. "Honestly, we knew for a long time that our identity was in need of re-freshing. And when we met with Scott and his team, we were really excited to hear about what they would do to improve it," said Becky Nels-Lewis, co-founder of elé.
To coincide with the opening of their new flagship location just outside of Dayton, PDCo. created a truly tasty brand platform that started with the new name "elé." The name served as a recognizable evolution from A Taste of Elegance and shaped the complete brand identity.
"Having worked in a bakery in a previous life, I have a deep understanding for just how creative the 'caketicians' at elé are," said Chris Wisniewski, Senior Designer at PDCo. "Their creations are both attractive and tasty too. Everything we designed was supposed to be just that: tasty and attractive."
