03.03.08 | Posted by Scott Pryor Biotech firm looks to originators. PDCo. hired for brand re-fresh.
Pryor Design Company has been hired by Accuri Flow Cytometers to coordinate the re-shaping of their core brand identity. Based on the brand system that they built when Accuri was formed, PDCo. will provide strategic design solutions for their website, advertising and other critical marketing elements.
Accuri Cytometers, Inc., based in Ann Arbor, is a life sciences company devoted to producing revolutionary cell performance cell analysis systems. Designed to bring the power of flow cytometry to life science research labs of any size, the Accuri C6 Flow Cytometer™ is geared to compete with industry-leading flow cytometers. Engineered from the start to be powerful, compact and affordable, the Accuri C6 is a truly revolutionary product in the life sciences field.
"Accuri is on the leading edge of advances within their industry," said Scott Pryor, founder of Pryor Design Company. "We are pleased to be able to continue our partnership with such a pioneering company. The fact that this dynamic company is being grown right here in our backyard makes us even more excited."
"When we asked Scott and his team to develop a brand identity for our revolutionary new product and the start-up company who developed it, they delivered the kind of fresh, clear, distinctive branding that we hoped for," says Jennifer Baird,
President & CEO of
Accuri Cytometers, Inc. "Over the years, Pryor Design has been our partner in expanding and refreshing that image through consistently creative and on-point design in multiple media. We are pleased to recommend the firm that routinely generates compliments from our customers."
